Posted by: Christine Johnson | June 27, 2006

Neat-O Honda Commercial

My husband sent this to me in e-mail, and though I’ve seen it before, it’s still amazing to watch. You’ll need Flash to watch it, which you can download here if you don’t have it.

See the link at bottom for a pretty amazing commercial.And you thought those people that set up roomfuls of dominos to knock over were amazing.

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn’t work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete, including full engineering of the sequence. In addition, its two minutes long so every time Honda airs the film on British television, they’re shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in “free viewings”. (Honda isn’t paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation – including the costs.

There are six and only six handmade Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

The voice-over is Garrison Keller. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs w hen they found out it was for real.

Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Turn on your sound and click here to view the commercial.

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